Campaign URL Builder
This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics
Enter the website URL and campaign information
Fill out the required fields (marked with *) in the form below, and once complete the full campaign URL will be generated for you. Note: the generated URL is automatically updated as you make changes.
https://www.example.com
)
google
, newsletter
)
cpc
, banner
, email
)
spring_sale
)
Share the generated campaign URL
Use this URL in any promotional channels you want to be associated with this custom campaign
More information and examples for each parameter
The following table gives a detailed explanation and example of each of the campaign parameters. To learn more, check out the links in the related resources section below.
Campaign Sourceutm_source
|
Required Use utm_source to identify a search engine, newsletter name, or other source.
Example: google |
Campaign Mediumutm_medium
|
Required Use utm_medium to identify a medium such as email or cost-per- click.
Example: google |
Campaign Nameutm_campaign
|
Required Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale |
Campaign Termutm_term
|
Used for paid search. Use utm_term to note the keywords for this ad.
Example: running+shoes |
Campaign Contentutm_content
|
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Example: logolink or textlink |

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