Campaign URL Builder

This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics

Enter the website URL and campaign information

Fill out the required fields (marked with *) in the form below, and once complete the full campaign URL will be generated for you. Note: the generated URL is automatically updated as you make changes.

The full website URL (e.g. https://www.example.com)
The referrer: (e.g. google, newsletter)
Marketing medium: (e.g. cpc, banner, email)
Product, promo code, or slogan (e.g spring_sale)
Identify the paid keywords
Use to differentiate ads
Fill out all the required fields above and a URL will be automatically generated for you here.
Share the generated campaign URL

Use this URL in any promotional channels you want to be associated with this custom campaign

More information and examples for each parameter

The following table gives a detailed explanation and example of each of the campaign parameters. To learn more, check out the links in the related resources section below.

Campaign Source
utm_source
Required
Use utm_source to identify a search engine, newsletter name, or other source.
Example: google
Campaign Medium
utm_medium
Required
Use utm_medium to identify a medium such as email or cost-per- click.
Example: google
Campaign Name
utm_campaign
Required
Used for keyword analysis. Useutm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale
Campaign Term
utm_term
Used for paid search. Use utm_term to note the keywords for this ad.
Example: running+shoes
Campaign Content
utm_content
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Example: logolink or textlink
Mitchell Alomar - Digital Marketing

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