EmmorWorks, a New Jersey based company known for its authentic handcrafted solid wood furnishings that epitomize their superior craftsmanship. They specialize in creating custom-tailored conference tables that have gone on to be bought by A-listers like Ellen DeGeneres and companies like Google.
Google Search Ads
Clearly, their offline marketing strategy was working, but to maintain their growth trajectory and maximize ROI.
That was when he came upon Mitchell Alomar, a digital marketing specialist with considerable experience running highly successful Google Search Ads campaigns.
Defining EmmorWorks Campaign Goals
When contracting Mitchell Alomar, EmmorWorks had two main digital marketing goals. The first was to increase phone calls from potential prospects that visited their online store.
To do this, they tasked Mitchell Alomar to create Google Search Ads campaigns to help cater to the two types of customers, i.e., B2C clients looking for farmhouse tables for their home as well as B2B clients who were looking for business conference room tables.
EmmorWorks’ second campaign goal was to generate more leads on their website. They were looking to drive contact form submissions, increase inquiries by offering free product estimates, and get more potential prospects to engage with them through the Live Chat on their website.
How Mitchell Alomar achieved their Campaign goals
To generate more phone calls for EmmorWorks, Mitchell Alomar had to step up their Google search ads strategy by including a phone number on their website. He also added a click-to-call button so prospects can quickly contact them when they click on it and minimize any points of friction in their sales pipeline.
The next step for Mitchell Alomar was to generate more leads. He did this by creating effective search ad campaigns to ensure prospects knew about EmmorWorks enough to consider their product offerings and ultimately motivate them to take action.
By highlighting important information on their contact page such as location, linking to critical pages, and adding product reviews, Mitchell Alomar was able to increase EmmorWorks’ contact form submissions.
To encourage visitors to take action, he offered free product estimates to increase customer inquiries and also offered Live Chat to promote customer engagement.