Linkedin Lead Gen Ads is a form of paid advertising that helps drive website traffic, generate leads and increase sales by building brand awareness.
By using Linkedin Lead Gen Ads you can be more specific with your campaign targets, generate high-quality, relevant leads, as well as manage and track your B2B marketing campaign on the go.
Lead Gen Ads In Use
B2B marketers use Lead Gen Forms to gather the contact details of potential customers. A successful campaign would include the following three things:
There must be a strong offer on the table that will have a call-to-action, including offering something for free such as providing a demo of services or inviting individuals to a webinar.
It’s important to identify what would appeal to your target audience as well as where they would be positioned as the customer. Would they be at the top or the bottom of the funnel?
If your product was Software Development, you’d want your campaign to have a clear focus on whom the business can serve, and why those companies or consumers would need your service.
This approach will help you generate high-quality leads of individuals whose needs align with your services. Campaign Manager helps you hone in on these individuals specifically, using a variety of parameters you can edit to resemble your perfect customer.
Use the Campaign Manager to access your leads, as well as for other means like brand awareness. You can also use the Campaign Manager to reach out to individuals who you’ve engaged with in the past.
If you’re looking for a way of reaching a wider audience or to target a specific demographic, then try Linkedin Lead Gen Ads. If you run ads consistently, they’ll help increase sales and develop brand awareness.