PPC advertising offers almost any type of business an opportunity to gain traffic without delay. There are a few platforms to choose from, with Google Ads currently being the major option. Understanding what Google Ads is and what this platform can do for your business is important. This allows you to determine if Google Ads is the right platform for you – and if it can offer you value for your advertising budget.
What Is Google Ads?
Google Ads is the official PPC platform from the major search engine giant Google. The ads platform uses a PPC basis to help drive more traffic to your website. You can use Google Ads to promote your business details, website, or specific landing pages that focus on targeted audiences.
The Google Ads platform connects directly to Google Search, as well as the company’s massive Display Network.
Who Uses Search?
Everyone with internet access generally uses search engines to help them find answers to common questions – this may be related to a specific topic, products, or services.
Google Search is integrated with the Google Ads platform. Ads placed on the PPC network will allow you to display your advertisements directly on the search result pages.
What Is A Display Network?
A display network is essentially a group of websites that are connected to a platform – these websites serve ads directly from the platform. People who run Google AdSense on their website will receive data from campaigns placed on the Google Ads platform.
How To Get Started?
Getting started is quite easy. Google Ads links directly with your existing Google account. You simply visit the official Google Ads website – then follow the instructions provided. The platform even helps you set up the initial campaign to get your advertising started faster.
Your campaign can be developed to help more people call your business or visit your local office. The platform also allows you to set up a campaign that increases sales to an online store or boost the lead capture rate of a landing page.