Once you’ve identified promising leads, the next step is obviously to get those leads to reach out to you. How? The best way to move the process of lead generation forward is to follow three simple steps.
Google Local Ads
Google is a ridiculous boon for local businesses and digital marketers. Your customers start with Google in order to solve their questions – to get leads to call you, you can run Google ads with ‘Call Only Campaigns’.
Email marketing is the most consistently effective tool to get leads to call you. Are you sending out weekly emails? If yes, make sure you include your phone number on the email design multiple times to ensure maximum visibility.
Facebook Messenger Campaign
The entire world has gone all in on social media and Facebook remains the fan favorite, despite recent stumbles. You can use Facebook Messenger to get your leads to call you right away or schedule a call with them.
By applying these digital marketing techniques, you should be able to get most of your leads to call you right away!