Snapchat Ads for Business: 5 Reasons Why You Should Be Selling Your Products and Services
Snapchat is still a leading popular social media platform with over 260 million active monthly users in 2020. The demographic of the platform is young, and they tend to spend around thirty minutes a day on the app. This could be prime real estate for brands that appeal to such a demographic. One way to take advantage of Snapchat is via Snapchat ads.
Believe it or not, Snapchat Ads could be even better than influencer marketing! Let’s look at a few reasons why you should consider advertising your products or services on Snapchat.
1. Reach the right audience with high-quality traffic.
Snapchat as a whole reaches around 90% of smartphone users between the age of 13 and 24, as well as 75% of all smartphone users in the U.S. who are between the ages of 13 and 34. The audience itself is unique and highly valuable– and also isn’t as easy to reach on other platforms.
2. Start advertising on Snapchat with $5 a day.
$5 is relatively inexpensive when you look at the high quality audiences you’ll be able to reach.
3. Target Snapchatters by country, region, postal code, and point radius.
Target marketing is key, and Snapchat makes it easy to run a targeted ad campaign. Utilize location categories, such as “Grocery Stores and Supermarkets”, to reach the most relevant users for your specific services or products.
4. Re-engage with the Snap Pixel.
You can leverage Snap Pixel, Snapchat’s analysis and reporting software, to properly measure the impact your campaign is having.
5. Drive results all in one place.
There’s no need for third-party platforms to run an effective Snapchat Ad campaign.