As a business owner, you’re most likely aware of how important it is nowadays to have a digital presence for your brand.
Most of your potential consumers are online and there’s no better way of reaching them than through your digital marketing efforts.
The internet is overflowing with information and, consequently, it becomes increasingly harder for brands to stand out with organic content only.
That is exactly where an ad campaign manager can come in handy for your business.
What does an ad campaign manager do?
Ad campaign managers are a part of a business’s marketing team and they are responsible for creating and managing paid ad campaigns, as well as other communication pieces.
They start their work with a research phase, where they collect data that will support further strategic and creative decisions. Then, they create a thorough strategy, with SMART goals, as well as a step-by-step of how they plan to reach them. Once the project has a solid foundation to be created upon, the campaign manager can then build the campaign on the proper platforms and launch them to the right target audience.
Typically, campaign managers work on a big variety of ad campaigns, the most common ones being:
- Google search
- Google display
- Google remarketing
- Facebook ads
- Instagram ads
- Snapchat ads
- Pinterest ads
A campaign manager’s work isn’t finished once they launch the campaign. After that, they regularly monitor and report on the performance of the ads, ensuring that the results are constantly optimal.
Let’s work on your ad campaigns!
As you can see, an ad campaign manager can be of great value for any business.
If you’re ready to add an ad campaign manager to your team, why not outsource these tasks and focus on what you do best?
Get in touch and let’s discuss your PPC projects!