A lead is either a business or a person that will eventually convert to a paying customer or a client. A lead may also indicate some data that recognizes a particular entity as a buyer of a particular product or service. A business can generate leads through various sales and marketing efforts such as advertising, mailers, shows, internet marketing and more.
However, not every lead is a prospect that converts to sales. After generating sales, the business needs to understand and filter out potential clients based on their intent and different interests.
In today’s digital age, most of America are on the internet. The internet exposes users to a whole new level of information and accessibility. It is due to this internet that businesses can generate leads at an exponentially higher rate than in the past.
That being said, generating and identifying leads is a strategic and exhaustive process that often requires high levels of skill and a strategic effort.