What is Influencer Marketing?
In today’s age of social media being a key part of most people’s lives, influencer marketing is one of the most effective forms of marketing available. A specific type of social media marketing, influencer marketing uses influencers, or social media users with large numbers of followers and high influence, to promote a company, product, or service. Influencer marketing can be done on any social media platform, though it is most common on YouTube and Instagram.
There are a few different ways to do influencer marketing, ranging from simple product placement to paid reviews to sponsorship of the influencer’s independent content. Influencer marketing is effective because it makes use of the trust that an influencer already has with their followers, giving your product credibility if done correctly.
How to Find Influencers
One of the most challenging parts of influencer marketing is finding and choosing which influencers to work with. There are several factors to consider, including how much you can and want to afford to invest in influencer marketing, what platform you want to advertise on, and whether you want to use major influencers or smaller influencers (often called microinfluencers), among other issues.
Once you have the answers to those questions, you then have to understand how to find the people you are looking for. Being active on social media communities relevant to your company is a great approach, as you will naturally find the biggest influencers in the field. You can also use your chosen social media platform’s search function as well as hashtags to narrow in on specific topics you want your influencer to be active in discussions of. For example, if you are trying to sell a gym shoe, it is a good idea to look up what fitness content is doing well on social media and who is posting it.
Another option is to use a service specifically meant for finding influencers for the purpose of influencer marketing. However, it’s important to know that most services of this variety cost money.
For help getting started with influencer marketing, reach out to Mitchell Alomar today.